One of the biggest retail store recognizes that many customers may prefer to shop online, but pick items
up at a local retail store to avoid shipping charges and eliminating the delivery delay. Moreover, based on
the industry research, on average, forty percent of the customers that come to stores to pick up online
purchases buy additional items, increasing the overall company revenue.
IBM® Sterling Order Management System provides the capability of implementing/extending the Buy
Online Pickup In Store (BOPIS) solution that allows customers to place e-commerce orders that are
processed against retail inventory.